Brand Kit

Above and Below Contracting

Underground utility contracting — sewer, water, drainage, and excavation services for the St. Louis metro area.

Industry: Underground Utility Contracting
Location: Arnold, MO
Phone: (314) 400-7704
Legal Entity

Above and Below Contracting, LLC

Always spell out the full brand name Above and Below Contracting in all marketing materials. Always use "and" — never use "&". Never abbreviate.

Address: 5230 US Hwy 61, Arnold, Missouri

Website: aboveandbelowcontracting.com

Color Palette
Brand Colors
Deep Blue
Primary — Contracting Blue
#1D4ED8
PMS code TBD — distinct from Plumbing's blue
Dark Navy
Background — Deep Navy
#060A13
White
Text / Contrast
#FFFFFF
Slate
Secondary — Slate Gray
#64748B
Typography
Type System
DISPLAY / HEADLINES
Built Below. Trusted Above.
BODY / PARAGRAPHS
Above and Below Contracting delivers professional underground utility services — sewer repair, water line replacement, drainage, and excavation. Serving residential and commercial clients across the greater St. Louis region.
Services
Core Services
Brand Voice
Tone and Style

Professional, reliable, infrastructure-focused. Speak with authority to both B2B contractors and homeowners. Heavy-duty work, done right.

Do

  • "Underground expertise you can trust"
  • "Infrastructure that lasts"
  • "Professional. Proven. Reliable."
  • Use confident, authoritative language
  • Always write "Above and Below Contracting"

Don't

  • Don't abbreviate — always spell out in full
  • Don't use "&" — always "and"
  • Don't confuse with plumbing or sign works
  • Don't use casual or lightweight language
Email Marketing

Campaign Domain

Email campaigns are sent from a separate domain: getaboveandbelowcontracting.com

Social Media
Active Platforms
Competitor Landscape
Reference Companies

Brand Kit prepared by Melleka Marketing