Brand Colors
Note: Exact PMS code pending confirmation from Ron Jones. The blue shown (#1B4FBF) is a placeholder approximation — this shade is intentionally DISTINCT from Above and Below Plumbing's blue.
#1B4FBF (placeholder)
Contracting Blue
Primary Brand Color · PMS TBD
#EEF2FF
Blue Tint
Backgrounds / Sections
Services & Capabilities
Sewer Repair & Replacement
Water Line Replacement
Drainage Services
General Contracting
Excavation
Underground Utilities
Residential Projects
Commercial Projects
Brand Voice & Tone
Core Tone
Professional, reliable, and infrastructure-focused. We speak to both B2B clients (developers, municipalities) and homeowners. Authoritative without being unapproachable.
Email Domain
Marketing campaigns use getaboveandbelowcontracting.com for email delivery — a separate domain to protect deliverability.
✓ Always Use
- Above and Below Contracting (full name)
- Use "and" not "&"
- Arnold, Missouri location
- Licensed, insured, reliable
- Underground utility expertise
✕ Avoid
- Abbreviating to "A&B" or "ABC"
- Using "&" anywhere in the name
- Mixing with Plumbing service lists
- Overly casual tone
- Generic contractor language
Social Media
📘 Facebook
📸 Instagram
💼 LinkedIn — Above and Below Contracting
Content pillars: excavation and utility work documentation, project milestones, team culture, safety practices, B2B credibility posts. LinkedIn should focus on commercial/municipal clients.
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